Industry Updates
The latest research and data on answer engine optimisation — how AI systems cite content, what drives visibility in ChatGPT, Perplexity, and Gemini, and where the industry is heading.
Yext analysed 6.8 million citations across 1.6 million AI-generated responses and found citation behaviour varies dramatically by platform — Gemini favours brand-owned sites with structured data, ChatGPT leans on Wikipedia and directories, and Perplexity surfaces Reddit nearly half the time. Only 11% of cited domains appeared across multiple platforms.
Read on Yext Research →A comprehensive data roundup: over 65% of searches now end without a click due to AI-generated answers, ChatGPT usage grew 156% in 12 months, and Perplexity grew 287%. Position 1 CTR drops 58% when an AI Overview is present. The GEO market is projected to grow from $848M in 2025 to $33.7B by 2034.
Read on Position.digital →A sobering finding for content marketers: AI systems overwhelmingly cite third-party earned media coverage rather than brand-owned blogs and product pages. The study challenges the assumption that publishing on your own site is enough — and points to a clear need for authoritative external mentions alongside on-site optimisation.
Read on PR News →