Industry Updates
What's new in AEO
The latest research and data on answer engine optimisation - how AI systems cite content, what drives visibility in ChatGPT, Perplexity, and Gemini, and where the industry is heading.
AI Visibility in 2025: How Gemini, ChatGPT, and Perplexity Cite Brands
Yext analysed 6.8 million citations across 1.6 million AI-generated responses and found citation behaviour varies dramatically by platform - Gemini favours brand-owned sites with structured data, ChatGPT leans on Wikipedia and directories, and Perplexity surfaces Reddit nearly half the time. Only 11% of cited domains appeared across multiple platforms.
Read on Yext Research →150+ AI SEO Statistics for 2026
A comprehensive data roundup: over 65% of searches now end without a click due to AI-generated answers, ChatGPT usage grew 156% in 12 months, and Perplexity grew 287%. Position 1 CTR drops 58% when an AI Overview is present. The GEO market is projected to grow from $848M in 2025 to $33.7B by 2034.
Read on Position.digital →94% of AI Citations Come from Earned Media. Brand Blogs Are Invisible.
A sobering finding for content marketers: AI systems overwhelmingly cite third-party earned media coverage rather than brand-owned blogs and product pages. The study challenges the assumption that publishing on your own site is enough - and points to a clear need for authoritative external mentions alongside on-site optimisation.
Read on PR News →Check your site’s AI crawlability
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